Punch Above Your Weight

Global Summit at Goodwood House 11th/12th June

The last couple of weeks have been very hectic and one highlight was the Global Summit http://www.21cglobalsummit.com at Goodwood House, an amazing venue as you can see from the pictures. The delegates were mainly from telco and media companies who were trying to make sense out of developments in technology and emerging collaborative business models.

The owner of Goodwood, Lord March, gave a very interesting talk at the Gala Dinner about the development of the prestige ‘Goodwood brand’. The estate provides high quality leisure experiences encompassing history, fine art, premier league horse racing, vintage cars and champagne.

I was a panel member for the Innovation and Disruption session along with senior managers from Transport for London, Virgin Media and Amdocs. The most memorable aspect of the discussion was the scale of the challenge facing Transport for London in providing an efficient transport infrastructure for the London Olympics in terms of finance, logistics and communication. At the other end of the business spectrum I talked about how the ‘gifted amateurs’ we studied in the Punch Above Your Weight project are making waves with innovative and inexpensive online marketing techniques.

Alan Jenkins from Broadstuff has blogged in detail about individual presentations here: http://broadstuff.com/archives/1019-21st-Century-Global-Summit-Part-I.html

All in all it was a very informative and friendly event and despite being some distance from London the location is hard to beat.