Tags: Alan Rae, Lisa Harris, personal branding
Alan and I trialled our new Personal Branding Workshops with an overview presentation for the CIM at the University of Southampton last week. We’ve spared you the video this time but you can check out the slides here:
20th November 2008 from 6pm – 8pm in Building 2, University of Southampton.
Punch Above Your Weight CASE STUDY SPECIAL on Web 2.0 marketing techniques
Marketing is about creating a good story that connects you with your customers, and telling it in the right places – especially on the Web. Now we present the case studies – an opportunity to discover the secrets of three successful online businesses.
Alan and Lisa will explain how they talked to several early adopter small companies during their current research programme who have become quite sophisticated in how they use online and Web 2.0 techniques to help them ‘punch above their weight’ and look more substantial to prospective clients and collaborators. Three ‘best practice’ early adopter companies will be discussed from the many that participated in the research programme.
Dr Alan Rae is Managing Partner of Ai Consultants, which researches how small companies use IT and the Internet. He develops training programmes for small companies or those who need to work with or sell to them. He is a Fellow of The Chartered Institute of Marketing and sits on its Membership Group.
Dr Lisa Harris is Senior Lecturer in Marketing, a Chartered Marketer and Director of the Chartered Institute of Marketing. She is currently working with Alan on a number of follow-ups to the Punch Above Your Weight online marketing research programme.
You will need to register though as places are limited. Please contact Christopher Hopper by email: firstname.lastname@example.org
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Tweeted this afternoon by Thomas Power
There’ll be a little article on use of twitter to follow shortly