Online Marketing Workshop

June 26, 2007 at 6:12 pm | Posted in Uncategorized | Leave a comment

We’ll show you systematically how to apply Web 2.0 tools and concepts to your business:
? discover the all important key-words that you need to develop your story and connect you with your customers in their language
? use blogging and tagging to spread the word and magnify your impact
? maximise traffic to your site with a little judicious search engine optimisation
? create and embed audio and visual material to add punch to your story
? use on-line networking, profiles and affiliations to multiply your presence
? use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.
We’ll use examples from our early adopters to show how everyday businesses are using these techniques to Punch above their Weight.
The pilot workshop will be held at the Hub, 5 Wormwood Street EC2M 1RQ on Friday 20th July at 8.30am. The workshop will last 3 hours. The charge for this will be 50 + VAT to cover materials and refreshments. The hub is located near Liverpool Street and you can find details of it here
The project is a collaboration between Brunel Business School and
You can book your place by following this link.
Further details from
Alan Rae
07958 200112
0845 094 0407
Dr Alan Rae – Founder –
Join the Ecademy How to Do Business Club by clicking the logo


Welcome and Hello

June 26, 2007 at 9:19 am | Posted in Uncategorized | Leave a comment

Welcome to the Punch Above Your Weight Blog.

This blog is for attendees and supporters of the Punch Above Your Weight (PAYW) run in London in Summer 2007 by Alan Rae, Lisa Harris and Fintan Clear.

The first workshop on 6th July is now FULL!

If you would like to attend the next one on 20th July (8.30am until noon at The Hub, near Liverpool Street Station) please click on the link in the Marketplace ad to complete the booking form.

We look forward to meeting you!

Alan, Lisa and Fintan.
Welcome to the Punch Above Your Weight Blog.

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