Punch Above Your Weight

Alan and I presented an overview of the results of our online networking project at last week’s Marketing and Entrepreneurship Conference in Antalya, Turkey. You can see the slides here:

20th November 2008 from 6pm – 8pm in Building 2, University of Southampton.
Punch Above Your Weight CASE STUDY SPECIAL on Web 2.0 marketing techniques
Marketing is about creating a good story that connects you with your customers, and telling it in the right places – especially on the Web. Now we present the case studies – [...]

In our research projects we’re constantly aware that the independent gifted amateurs are using all kinds of tools – some of which are reviewed here to make themselves more efficient and extend their reach.
By contrast, the corporate sector gets ever more controlling – so that people who are locked inside their firewalls are falling behind [...]

Mark Cahill has written an interesting post claiming that some of the ‘sacred cows’ of building blog readership are becoming less relevant:

The value of trackbacks has been destroyed by spammers
Technorati has now been overtaken by Google Blog Search as the key source of linking information.

He suggests that this new world requires a new strategy: a [...]

Recent articles in Business Week (‘How Cloud Computing is Changing the World’ by Rachael King), and the Financial Times (‘Back to Bust?’ by Richard Waters) chime with the experiences of the ‘Gifted Amateurs’ attending our Punch Above Your Weight workshops. These entrepreneurs are growing their businesses with limited time, expertise and available budget by drawing [...]

Alan Cane’s recent article in the FT,  “Adding IT to the SME toolkit” http://www.ft.com/cms/s/0/df378cac-4a45-11dd-891a-000077b07658.html provides an interesting overview of the often difficult relationship between technology suppliers and small businesses. However, in defining a small business as one with 10 employees or more, he ignores the 70 percent of businesses in the UK who employ only the [...]

Last Friday the PayWeight team – Lisa, Jas and me – went to the FUEL conference at RIBA.
Dressed in web 2.0 black, we were lucky enough to hear some great case studies and have our prejudices confirmed.
Tara Hunter (www.twitter.com/missrogue) gave us 260 slides on making whuffie – which largely covered ideas like [...]