Punch Above Your Weight

Project Update – New foundation workshop

Since our last post we’ve been really busy taking the insights from the research presented in Turkey and turning it into materials that should be helpful for the different types of company we identified. In parallel with this we’ve been looking at how companies in supply chains can use these new media tools – and what reasons they might have for not using them in the same way as, say, an independent marketing consultant.

So we’ve created a new, foundation workshop that lasts half a day and helps you answer these 3 questions.

1. What story should I be telling? – how does it relate you to your client? – what change are you bringing and why is it important?
2. How do social media work? Can I get an overview? How does it relate to the rest of my marketting?
3. What’s the right balance between on-line an traditional marketing.  What’s the right balance for me.

Sneak preview here

The key insight we took from the latest phase of the research was that the degree of online activity that you need depends on whether your business is limited by supply or by demand, and how far beyond your own local area you want to do business.

In my own business, we have examples of different types of activity. My consultancy business is global (in that I sometimes get business from overseas from people I’ve never met) but non scalable in that once my time is sold it’s gone.  It benefits from a considerable amount of online activity.

By contrast our organic vegetables business is local and limited by how much we can grow. It’s all sold by conventional face to face selling and networking and the token web presence is only there because people expect you to have one.

The key thing to remember is that the same rules apply on-line as off-line and that we see this even on a local scale as we have a 1st Friday group in Lewes which meets once  a month for random networking but is promoted extensively via twitter.

We’ll tell you a bit more about this soon. In the meantime, our next workshop is on 7th May at Arora Hotel Gatwick priced at £77 -  workshop runs from 9.3o -12.30.   It will be a foundation workshop. More details here.

Alan