Online Marketing Presentation

December 18, 2008 at 3:09 pm | Posted in Uncategorized | Leave a comment
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Alan and I tried out some new stuff for the University of Southampton Marketing DNA ‘taster course’ series the other night. You can view the slides here:

Free Online Marketing Seminar

December 15, 2008 at 11:46 am | Posted in Uncategorized | 1 Comment
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The biggest problem many marketers face today is how to keep up to date with the rapidly changing marketing practice being driven by developments in technology. Blogs, social networks and other user generated content online, makes ‘word of mouse’ an even more powerful and far-reaching phenomenon.

Lisa and Alan will provide an overview into the latest developments in web-based customer communications. We will also consider customer receptivity to online marketing and the implications of encouraging customer feedback, collaboration and product endorsement at the expense of controlling the marketing message.

Venue: School of Management, University of Southampton

Date: 16th December 2008. Registration from 4.15pm, starting at 4.30pm, finishing at 6pm

Cost: Free of charge

To book a place please phone Chris on 023 8059 8613 or email c.hopper@soton.ac.uk

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