Punch Above Your Weight

In our research projects we’re constantly aware that the independent gifted amateurs are using all kinds of tools – some of which are reviewed here to make themselves more efficient and extend their reach.
By contrast, the corporate sector gets ever more controlling – so that people who are locked inside their firewalls are falling behind [...]

Mark Cahill has written an interesting post claiming that some of the ‘sacred cows’ of building blog readership are becoming less relevant:

The value of trackbacks has been destroyed by spammers
Technorati has now been overtaken by Google Blog Search as the key source of linking information.

He suggests that this new world requires a new strategy: a [...]