Archive for August 2008
Groundswell: it’s all about attitude rather than technology
Posted by: Lisa on: August 30, 2008
Technorati Tags: Groundswell,Charlene Li,Josh Bernoff
‘Groundswell’ by Charlene Li and Josh Bernoff is a thoughtful and clearly written book that is as much about attitude as it is about technology. It benefits greatly from the backing of Forrester Research which has provided the hard data illustrating the changing behaviour of online consumers and their growing use [...]
Our next Punch Above Your Weight workshop…
Posted by: Lisa on: August 18, 2008
…for small businesses who wish to stand out from the crowd by implementing the latest online marketing tools and techniques takes place on 10th October at The Hub, near Liverpool Street Station, London. You can book your place at www.punchaboveyourweight.com
Gifted Amateurs lead the way with Cloud Computing
Posted by: Lisa on: August 17, 2008
Recent articles in Business Week (‘How Cloud Computing is Changing the World’ by Rachael King), and the Financial Times (‘Back to Bust?’ by Richard Waters) chime with the experiences of the ‘Gifted Amateurs’ attending our Punch Above Your Weight workshops. These entrepreneurs are growing their businesses with limited time, expertise and available budget by drawing [...]
Book Review: Web 2.0: A Strategy Guide, by Amy Shuen
Posted by: Lisa on: August 11, 2008
This timely book contains a number of interesting contemporary case studies of such luminaries as Flickr, Amazon, Netflix, Facebook, LinkedIn and Google. These examples illustrate how Web 2.0 permits the early enthusiasm that exploded with the dotcom bubble to be finally realised, now that network effects are established, capital costs have reduced, high speed broadband [...]
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- lisaharris: RT: @sleslie: can we all just agree that, pretty much by definition, calling *yourself* a "social media expert" means you are not? Thanks.
- lisaharris: BL/JISC study of Gen Y doctoral researchers finds that few make use of web 2 tools http://tinyurl.com/ydrgwcf
- lisaharris: RT: @zoecorbishley: rehearsing for Ian Shaw's gig today... supporting Naturally 7 @Southbankcentre on Monday... very exciting!!
